Volkswagen's addition to the market is a premium coupe, hoping to steer buyers away from the likes of BMW and Audi. Named the Volkswagen Arteon, its Volkswagen's latest attempt at entering the premium car market. Will it be enough?
This luxurious five-door fastback is Volkswagen's attempt at entering the premium car market. The Volkswagen Arteon is a replacement for the old Passat CC, although, VW is calling the new addition a 'fastback' which will hopefully convert customers who are more likely to go for an estate.
Volkswagen's head of marketing, Geraldine Ingham said: “This new flagship model represents a significant step forward in design, technology and, indeed, aspiration and we are confident that the Arteon will more than meet the high expectations of our customers.”
So, what does the Volkswagen Arteon have to offer?
The Volkswagen Atreon will start to hit the roads in September, with prices starting from around £33,000 for base models, ranging all the way up to £40,000.
The starting price will drop further down the line when lower powered specifications join the Arteon range. For now, the saloon will be offered with two trim levels and three engine options.
The Volkswagen Arteon takes massive inspiration from the Sport Coupe design, at 4,862mm long, the Arteon certainly is a big vehicle and definitely stands out from the rest of the Volkswagen range. New LED headlights feature, these are quite wide and join into the grille for added effect.
Various body lines have been added to the bodywork of the Arteon to accentuate the design of the new 'fastback'. The rear LED lights sit beneath a small spoiler on the boot lid, again, creating a sporty but sophisticated design.
The wheels can also be upgraded to larger 20-inch alloy wheels for those who prefer a more sporty look.
On the inside, the Arteon stays true to the Volkswagen range. Although, a bit boring, it does bring class with a modern, but futuristic design. One of the most stand out features on the Arteon is the long horizontal air vent which stretches the full width of the dashboard.
Low profile ambient lighting strips can also be found which merge into the doors to create a futuristic but pleasant cabin.
For the technology side of things, Volkswagen has decided to offer the Arteon in two high spec trim levels. As standard buyers will benefit from an eight-inch touch screen - with sat nav- which is included on all cars, this is along with the 12.3 inch digital instrument display for the driver.
Buyers will have the chance to upgrade to a 9.2 inch Discover Pro central infotainment system which also brings gesture control. Also as standard is an eight-speaker sound system with Bluetooth connectivity, mobile connectivity and the Volkswagen Media Control app is also compatible which allows the infotainment system to be controlled through a smartphone.
In terms of optional extras, buyers will benefit from a range of options to set their Arteon aside from the rest. Optional extras for the interior include; front massaging seats, heated steering wheel, 16 speaker audio setup, front massaging seats as well as a panoramic sunroof.
A range of new driver safety and assistance features will be available on the Arteon, such as Emergency Assist 2.0 which takes control of the car in the emergency e.g. if the car detects an unresponsive driver.
If the driver hasn't used the wheel of pedals for a period of time, the system will deploy certain measures such as warning lights and sounds to alert the driver. If the driver still doesn't respond, the emergency stop system will step in, the hazard warning lights will switch on and the lane keeping assist system will work together with steering controls to guide the Arteon to a safe stop in the nearside lane.
A Pre-Crash system is also featured on the Arteon which will detect any approaching object that could present a risk, as well as detecting any potential shunts from the rear.
The Pre-Crash system will also use data from the traction control system to attempt any potential crashes, this will then use the Front Assist system to warn the driver of any head-on collisions and will also use data from the Side Assist function to warn the driver of any potential crashes from behind.
All of these safety systems and more have helped Volkswagen achieve the full five stars for the Arteon on the Euro NCAP safety test.
The Volkswagen Arteon has a choice of 3 engines for the elegance trim, these are made up of one petrol; a 2.0 TSI with 276bhp, paired with Volkswagen's 4MOTION all-wheel-drive and a 7-speed DSG gearbox. Fuel consumption figures for this engine are expected to return 38.7mpg combined, emitting 164g/km of C02
A 2.0 TDI SCR 7-speed DSG is also available with has a power output of 147bhp and will achieve 62.8mpg combined emitting 116g/km of C02
Last but not least is a 2.0 BiTDI 4MOTION SCR, again with 7 speed but with a power output of 236bhp. This is expected to return 38.7mpg and will emit 152gt/km of C02.
The same engines are offered on R-Line models.
In short, the Volkswagen Arteon is a luxury 'fastback' set to go up against the likes of the Audi S5 Sportback and BMW 4 Series Gran Coupe. Although, it may not have the badge appeal like its rivals, it's likely to catch the eye of Volkswagen fans who enjoy a bit of luxury.
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