The Audi A1 Sportback is the brand's best-selling model in the UK. But, will Audi's bold new look turn heads or be a turn off? [SEE: Audi A1 Car Leasing for our latest car leasing offers]
The A1 will be raising the bar for entry-level vehicles when they introduce specs from their larger models. With the entry-level model offering a consistent flow of sales across Europe, but with MINI achieving over double sales last year, we think there might have been some work needed to up their game.
Here's everything we know so far about the Audi A1 Sportback.
At a suspected starting price of £16,500 and a limited edition reaching much higher, we expect Audi to start taking orders from September with the deliveries for November. Audi aim to reach new and young customers, and with this launch, the new Audi A1 will have a completely new design from the ground up offering promise to their market expectations.
The NEW Audi A1 will be newly launched as a five-door Sportback with new and sporty styling reminiscent of the Ur Quattro from the eighties with a modern twist inviting the infotainment and driver assistant systems used in the executive Audi A8.
The new A1 is designed to be significantly longer than its previous models by 56 millimetres. The width of the vehicle hasn’t changed much and it contains its low-slung image emphasised further by the wide track and short overhangs.
The dropped singleframe grille along with the side air inlets will attract most of your attention with its edgy but fierce look. The bonnet features three flat slits which we believe has derived from the rally icon from 1984, the Sport Quattro.
The A1 Sportback has many aerodynamic features such as the wide, flat sloping C-pillar. The roof contrast line ends just above the C-pillar which gives the illusion that the roof is flatter and the complete car is lower-slung.
There will be an option between ten colours and additional contrasting roof colour extending from the A-pillar to the roof edge spoiler. The exterior mirror housings, the side front spoiler lips and the side sills are also available in a contrasting colour.
The large 18-inch wheels will be available in either bronze, white or black depending on the exterior finish. To compliment the bronze wheels, there will be an option of bronze trims on the interior of the vehicle. You will be able to have the darkened LED rear lights referencing the classic sport Quattro and the Audi rings can come exclusively in black.
The first thing you will notice is Audi removed the rounded air vents on the dashboard. The air vents blend into the glass trim of the dashboard and carry on the new model’s angular features. Both the displays and controls are touch screen which gives the car a well needed fresh look and feel.
You can personalise the interior of your vehicle with the additional option of Audi’s ambient lighting package which includes LED lights that are customisable in up to 30 selectable colours.
For the much taller drivers and passengers, you will be happy to know the cabin is much more spacious including more head and leg room. Boot capacity has been increased by 65 litres to 335 litres. If the rear seats are folded down you will have an outstanding capacity of 1,090 litres.
The multifunction steering wheel will comes as standard for the A1 Sportback which means a much easier and pleasant drive. You will have fully digital instrument cluster and an impressive high-resolution 10.25-inch display offering voice operated and touch-operated handwriting recognition technology from the A8.
The MMI radio plus comes as standard (in the UK) and can be operated via the multifunction buttons on the steering wheel. The smartphone-style touch screen display in the fully digital instrument cluster or via the latest generation of voice control. All versions can be equipped with an optional Navigation Pack or Technology pack. Audi connect and Audi Phone Box wireless charging functionality will also be available as an option with all models.
Audi connect offers MMI navigation plus which gives driver functions such as hybrid route guidance which calculates the route in the cloud, taking into account the entire traffic situation. Additional highlights are the satellite map view and the new 3D city models, which offer a precise map view of many urban centres. Up to four map updates per year are automatically downloaded and installed free of charge.
The Audi smartphone interface comes as standard for all versions and integrates both iOS and Android smartphones using Apple CarPlay and Android Auto. There will be two USB interfaces included; USB-A and USB-C with increased charging current).
Bang & Olufsen Premium Sound System will be an optional speaker system to the A1 Sportback. This speaker system has an output of 560 watts and eleven speakers. Its 3D effect uses the windscreen as a reflecting surface.
Safety features include driver assistance which consists of lane assist (from 40mpg) and park assist. It will come with a speed limiter. These features all come standard with the A1 Sportback.
Also, as standard is the Audi pre sense front. This has a radar which recognised critical situations involving other vehicles, crossing pedestrians or cyclists ahead of the vehicle even during poor visibility. The system will then give out an acoustic and visual signal to warn the driver. It will then prepare the vehicle for a possible full brake application and if necessary, will apply automatic emergency braking to prevent imminent collision or deuce its impact.
There is an optional adaptive cruise assist which is radar-based. It will keep the vehicle at the desired distance from the vehicle ahead. If the vehicle is equipped with the S tronic twin-clutch transmission, the system covers a speed range of 0 to 124mph; with the manual transmission, the range begins at 19mph. In stop-and-go traffic, the A1 Sportback with S tronic transmission brakes to a standstill and moves away again under certain conditions automatically.
There are other various options to make parking easier. For the first time, there is a reversing camera in addition to the rear parking system. The front ultrasonic sensors of the system recognise objects in front of the car and emit acoustic and visual warnings. There will be a park assist system which will automatically parallel park your vehicle. You will also be able to park forwards into perpendicular parking spaces.
The A1 Sportback will be available in a range of three engines. It starts with a 1.0 litre, a 1.5-litre and a 2.0 litre of which all engines will have the option of a manual gearbox or the seven-speed S tronic dual-clutch transmission. The 2.0 will have the exception of a six-speed S tronic transmission as standard.
* All vehicle images and car descriptions on this site are for illustration and reference purposes only and are not necessarily an accurate representation of the vehicle on offer.
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